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We put the needs of people at the center of decision-making and innovation

Marketing Research Enthusiasts

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Fresh. Collaborative.

Human-Centered.

We are a team of research enthusiasts generating fresh perspectives to inspire new ideas and ignite strategies that fuel growth. 

 

Our mandate is to understand people’s deeper needs, motivations and pains and clearly communicate the implications for your business. 

 

We are your partner in cultivating empathy that puts real people at the center of decision-making and innovation, ensuring maximum relevance of your strategies.

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about us

We cover the following countries:

 

Algeria

Bahrain

Egypt

Jordan

Iran

Iraq

Kuwait

Lebanon

Morocco

Oman

Pakistan

Qatar

Saudi Arabia 

Sudan

Syria

Tunisia

Turkey

United Arab Emirates

Enriching understanding of the Middle East

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We are generating new understanding around the people of the Middle East – breaking stereotypes, revealing common humanity and bringing cultural nuances to life.   

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