Wellspring researchers venture further to employ a more context-related approach whenever possible. We like to immerse ourselves into people’s lives for direct and more relevant insights. We do this through observing behavior and emotions when and where they happen and using specialized projective techniques to get below the surface.

Solutions

solutions

Lifestyle & needs, category deep-dive, brand equity & positioning, customer journey and experience

Focus groups, triads, paired depths, individual depths
Immersions: in-home visits, shopalongs, drive-alongs, hang-outs, mobile ethnography
Online and face to face surveys

Product, concept, communications, brand and platform/positioning development; innovation inspiration

In addition to methodologies used to ‘understand and explore’:

Brand identity and communications evaluation, product and concept evaluation and refinement